One of the biggest pop culture moments in years happened when a guy – riding a skateboard, drinking Ocean Spray cranberry juice, listening to the Fleetwood Mac classic “Dreams” – instantly blew up.
Q99.7 programming director and brand manager Louie Diaz immediately put the song into rotation alongside Post Malone and The Weeknd. And Rock 100.5 morning crew Bailey & Southside landed a prime-time interview with Nathan Apodaca, the video’s creator.
Think about it: Two very different audiences of the same mind, at the same time. Which doesn’t often happen. But at Cumulus Atlanta, we have some of the best brand managers in the business. They know what connects with their audiences. And their knowledge influences peers around the country. After Louie gave “Dreams” a few spins, Top 40 stations across the nation added the song to their playlists, too.
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